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Founder Thoughts

The Moment Behind My Fragrance Journey.

What started me on this fragrance journey? 
The undeniable power of fragrance.

Fragrance has a silent power, one that we rarely notice but is always there.

Once I became more present, I noticed the olfactory system working symbiotically with the influential moments of my past to create these vivid memories in my mind. I noticed that vanilla reminded me of my mom, warm brewed coffee brought me to my grandmother’s house and the smell of lavender took me back to the day I vowed to become a perfumer.

I remember the exact moment I fell in love with the south of France. I flew into Nice Côte d'Azur Airport on one of my my many solo trips. On a whim, I decided to stay at the Suisse Nice, a romantic hotel located directly under the incredible Château de Nice. Accompanied by just a bottle of rosé and Edith Piaf singing La Vie En Rose, I had the most magical moment...

Looking out from my window at the Promenade des Anglais, the city at night was so quiet, yet so full of soul/sparkle/lust. The intoxicating smell of the Mediterranean ocean mixed with the sweet bouquet of lavender and violet traveling from the fields of Provence, the combination overwhelmed me with a sense of calm that I had ever felt before and that’s when the love affair began.

That's when Élu was born.

x Kenzie