A life full of sunshine lived by the sea — founder of Élu Kenzie Fisher has felt a deep connection to water since her childhood. Born a Pisces and Florida-native, she has been surrounded by sun, gentle ocean breezes and the laissez-faire way of life since her earliest moments. An avid traveler, Kenzie was abroad alone when she stumbled upon the picturesque town of Grasse, the perfume capital of the world. It was here in the aromatic streets of the French Riviera that she recognized the true, undeniable power of fragrance.

Since that fateful day, Kenzie’s fragrance journey has always been one that has felt more like a calling than a profession. Grasse’s rich history and exquisite scenery led her to the revelation that the perfect fragrance had to begin with sustainability. A devotion to creating ethical yet elegant products has sent her on a journey that continues today. In a desire to both mirror the sentiment of Grasse and pay homage to the craft of perfumery, Kenzie has promised to preserve the planet all while composing the most divine parfums.